|Sri Lanka hopes to attract tourists once again|
|Thursday, 11 June 2009|
Himanshi Dhawan, TNN
COLOMBO: Riding high on the military victory over LTTE, Sri Lanka has now set its sights on attracting foreign tourists with an aggressive marketing campaign. Sri Lanka, which saw a steady dip in foreign tourist arrivals since last year — arrivals fell from 1.96 lakh in January-May 2008 to 1.57 lakh in 2009 — is now pushing hard to realise the tourism potential of the island country.Ambitious plans include increasing tourist arrivals to 1 million in the next two years. Deputy Minister (tourism) Faiser Musthapa said, "We want to promote Sri Lanka as a value for money and safe destination. The country lost out due to terrorism that was plaguing the country for more than 30 years. Otherwise, the number of tourists would have crossed two million by now."
Among major plans to promote tourism is to hardsell competitive hotel rates in Colombo, connectivity from the capital city and the diversity of location. "The advantages Sri Lanka has include visa-on-arrival facilities and proximity of locations," Prema Cooray, Sri Lanka convention bureau chairman said.
|Last Updated ( Thursday, 11 June 2009 )|
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