|Sri Lanka Tourism to boost image through international public relations network|
|Friday, 24 October 2008|
(Colombo, Lankapuvath) – Sri Lanka Tourism has appointed the destination representation/public relations companies in key markets including UK, Middle East, Germany, France and India as part of its efforts to boost the image of Sri Lanka and generate more tourists to the country.
In the backdrop of negative publicity in international publications, giving Sri Lanka positive publicity is of paramount importance, especially when there are many positive stories.
The best and most cost effective approach to this is PR, given that we are working on a tight budget where funds are insufficient for global media campaigns.
|Last Updated ( Friday, 24 October 2008 )|
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